A blog is a stand-alone content page which exists inside of a primary website for optimization. Blogs are written specifically to address more than just the basic questions. You find blogs most often in the medical community that is topic or procedure related.
These topics relate to services or procedures which consumers consistently make an inquiry during a phone call or consultation. Blogs allow the doctor or medical practice to provide a more in-depth overview of the procedure or services so that the prospective patient has enough information to make an informed decision.
Blogs also provide a significant boost to any websites optimization or SEO strategy. Because content is king, creating relevant content that provides a more in-depth overview of procedures and services places the business owner or medical practice as the expert in his or her specialty.
By paying close attention to your consumers or patients, a doctor or surgeon can learn what the critical areas of concern related to a given medical or cosmetic procedure that a patient prospect might be considering. It will also help reduce the amount of time you spend addressing questions that can be easily accessed via your website’s blog. Thereby, shortening the consultation process and improving the conversion rate from inquiry to consult, to booking the procedure or service.
To ensure that your blogs have an impact, you must blog often and consistently so that you become the resource for your intended audience. Make sure that your blogs are topical, insightful, fresh and useful. This is important given the amount of information that is pushed upon consumers on a daily basis.