What is Search Engine Optimization? Why Is It Important?
Search Engine Optimization is the ability to provide authoritative and relevant content or information that most closely matches what consumers are searching for in any given topic. This relevant content can be found in the form of websites, video, blogs, books, podcast, etc. The content is then placed within the organic or natural ranking by which Google, Yahoo, or Bing populates for consumers to view from their browser.
When deciding what content will be best for proper organic or natural ranking on the first page, it is critical that the content provider place their focus on the topics, products, or services which best describes what the consumer is seeking. This will ensure proper ranking and placement of the website within the search results and thereby lead to a website click to purchase or inquiry.
Within your SEO or Optimization, social media should be included as a factor when trying to improve your content ranking. By making Social Media a significant part of your content you improve your chances of being in the best placement within the search engines. Many have found that repurposing their website content, blogs, and newsletters via social media accounts has lead to improved visibility.
It is imperative that a medical practice or solo practitioner work at being an expert in their specialty or field, be it Plastic Surgery, Cosmetic Surgery, Lasik, Infertility, Bariatric, Anti Aging, Stem Cell Rejuvenation with PRP or Weight Loss Services. This is increasingly urgent when it comes to medical and individual practice websites as consumers have multiple sources they can use to find out the latest and the most significant information. If you’re not up to date on what’s happening, you could very quickly fall behind your competition in placement, which in turn can reduce the number of new consumer or business opportunities you generate from the internet.
Our monthly services takes care of all your lead generation needs and daily social media post along with a basic mobile website design that includes up to 15 pages of medical content.
Daily post to all social media channels
- Creation of Facebook ads for Lead Generation
- Monthly social media performance report
This monthly service includes all within the silver package, and the option of either a Medical Mobile or Aesthetic skin care mobile website design that includes up to 25 pages of medical content.
- Two daily social media post
- Medical content writing
- One monthly medical blog for Lead Generation
- Chat bot services for Lead Generation
- Website patient testimonial promotions
- Website Language Translation Button
- Premium Call Tracking service for Lead Generation
- Monthly Newsletter for I- practice promotion
All inclusive with custom mobile website design All of Gold, plus customized monthly newsletter
- Promotion of monthly seminars or lunch and learns
- Customized Contact Form which includes pain scale and severity of condition
- Reputation Management and or new Patient Surveys
- On Site Staff Training and Development