What is Search Engine Optimization? Why Is It Important?
Search Engine Optimization is the ability to provide authoritative and relevant content or information that most closely matches what consumers are searching for in any given topic. This relevant content can be found in the form of websites, video, blogs, books, podcast, etc… This content is than placed within the organic or natural ranking by which Google, Yahoo, or Bing populates for consumers to view from their browser.
When deciding what content will be best for proper organic or natural ranking on the first page, it is critical that the content provider place their focus on the topics, products, or services which best describes what the consumer is seeking. This will ensure proper ranking and placement of the website within the search results and thereby lead to a website click to purchase or inquiry.
Within your SEO or Optimization, social media should be included as a factor when trying to improve your content ranking. By making Social Media a significant part of your content you improve your chances of being in the best placement within the search engines. Many have found that repurposing their own website content, blogs, and newsletters via social media accounts has lead to improved visibility.
It is imperative that a medical practice or solo practitioner work at being an expert in their speciality or field, be it Plastic Surgery, Cosmetic Surgery, Lasik, Infertility, Bariatric, Anti Aging, Stem Cell Rejuvenation with PRP or Weight Loss Services. This is increasingly urgent when it comes to medical and individual practice websites as consumers have multiple sources they can use to find out the latest and the greatest information. If you’re not up to date on what’s happening, you could very easily fall behind your competition in placement, which in turn can reduce the number of new consumer or business opportunities you generate from the internet.